Why Marketplace Returns Are Eating Your Margins, and How to Stop It By Ahmed Abuswa, Head of E-Commerce Operations at Modonix. Updated May 2026. A mechanism-level breakdown of how returns convert profitable sales into losses, and the operational systems that contain the damage instead of absorbing it. 1. The Double-Shipping Tax: When Every Sale Becomes […]
The Cost of Inaction: The Hidden Losses From Delayed Amazon Optimization Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated October 2026 Updated October 2026. Every unresolved conversion leak on a listing carries a running balance, not a flat one. The mechanism is simple: Cumulative Loss = (Daily Revenue Gap) × (Days Left Unfixed), […]
Automate Your Weekly Ad Report with Google Sheets + GA4 Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated September 2026 The failure mode of a fully automated weekly ad report almost never shows up inside the report itself. A scheduled Apps Script pull runs against a daily execution quota (call it Q). Once […]
