Scaling Ad Spend Without Losing Efficiency: The Operator’s Guide to Profitable Growth By Ahmed Abuswa, Modonix | Updated April 2026 | Deep-dive for e-commerce operators managing paid acquisition at scale Most operators learn the scaling problem the wrong way: they double the budget, watch revenue go up, and assume the math works. Then the […]
On-Site Search Optimization: Fixing the Search Box That’s Quietly Killing Your Rankings Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated September 2026 Every query typed into an on-site search box either resolves to a relevant result set or it doesn’t, and the ratio between those two outcomes determines how much of your paid […]
Why Your ROAS Doesn’t Reflect Reality (And How to Fix It Across Any Ad Platform) By Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated May 2026 • 16 min read Return on ad spend is the most trusted number on a typical operator dashboard and also the least reliable. The platform calculates it, […]
