Google Performance Max vs Standard Shopping: Which Campaign Type Should You Use? Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated August 2026 Performance Max campaigns spend against a formula the advertiser never sees: budget outlay accrues linearly from day one, while the machine learning model’s confidence in any given placement or audience segment […]
Amazon Trains Customers to Expect Speed. You Train Them to Remember You By Ahmed Abuswa, E-commerce Growth Strategist, Modonix. Updated August 2026. Every order you win against Amazon carries a hidden ledger entry: Customer Acquisition Cost (CAC) spent once against Lifetime Value (LTV) that depends entirely on Repeat Purchase Rate (RPR). If RPR sits near […]
The 15-Minute Monthly Finance Review Template for Operators Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated September 2026 A positive net profit line on the P&L tells you nothing about whether the bank balance moved in the same direction. Net profit is an accounting result; cash position is Cash Position(t) = Cash Position(t-1) […]
