Google Performance Max vs Standard Shopping: Which Campaign Type Should You Use? Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated August 2026 Performance Max campaigns spend against a formula the advertiser never sees: budget outlay accrues linearly from day one, while the machine learning model’s confidence in any given placement or audience segment […]
Amazon Trains Customers to Expect Speed. You Train Them to Remember You By Ahmed Abuswa, E-commerce Growth Strategist, Modonix. Updated August 2026. Every order you win against Amazon carries a hidden ledger entry: Customer Acquisition Cost (CAC) spent once against Lifetime Value (LTV) that depends entirely on Repeat Purchase Rate (RPR). If RPR sits near […]
Running a business doesn’t leave you much time for deep-dive financial analysis — but what if you could get 80% of the clarity in just 15 minutes? This monthly finance review template is designed for operators who need fast insights, clear trends, and actionable takeaways — without the fluff. Whether you’re a founder, GM, e-commerce […]
