Growth vs. Operational Health: When Traffic Hides Weakness

Growth vs. Operational Health: When More Traffic Hides a Weaker Business Ahmed Abuswa, Head of E-Commerce Operations at Modonix • October 2026 Revenue can rise while the business underneath it gets worse. Picture Net Margin as Revenue minus Cost of Goods, Fulfillment Cost, Returns and Claims Loss, and Customer Acquisition Cost, divided by Revenue. Push […]