In business, it’s easy to spread your energy too thin — chasing every product, every metric, every lead. But high-performing brands know better. They apply the 80/20 rule (Pareto Principle) to profit, not just sales. That means identifying the 20% of efforts, products, or customers that generate 80% of your profit, and doubling down there. […]
Boutique Brand Survival: How Small Retailers Compete With Amazon and the Big-Box Giants Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated August 2026 Cash Runway = Available Cash ÷ Monthly Burn Rate. For illustration, that single ratio, not product quality, not brand story, not customer loyalty, decides who is still trading in eighteen […]
How to Build Ad Campaigns That Respect Your Margins Ahmed Abuswa, Head of E-Commerce Operations at Modonix • Updated August 2026 An operator using paid acquisition as a primary lead channel is exposed to a specific mechanical risk: cost per click and cost per acquisition are set by an auction, not by the seller’s cost […]
