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Web Design and Development

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Platform Solutions

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CONTENT & UX PACKAGES

Choose the scale that fits your site:

Up to 5 Pages

ESSENTIALS — $600

Up to 15 Pages

PRO — $1,500

Up to 40 Pages

ENTERPRISE — $3,500

Buy Essentials
Buy Pro
Buy Enterprise
Talk to Sales

Each Page Includes:

  • Copy rewrite for clarity and conversion
  • SEO-friendly structure (headings & flow)
  • Keyword placement recommendations
  • CTA improvement suggestions
  • UX recommendations (layout, friction points, navigation clarity)
  • Internal linking suggestions

LARGE SITES & CUSTOM PROJECTS

For e-commerce catalogs, complex funnels, or high-volume content platforms.

Custom scope and pricing.

Request Custom Quote

Optional Add-Ons

  • Page publishing & formatting (quoted per site)
  • Advanced keyword research (quoted by scope)
  • Funnel copy for paid traffic (custom)
Request Custom Quote

Scope Notes

  • One optimization round per page included
  • UX recommendations provided as strategic guidance
  • Technical development and full redesigns not included

Frequently asked questions

Product pages fail to convert when buyers cannot quickly understand value, trust the offer, or feel confident about delivery. Traffic arrives with intent, but confusion, missing information, or friction interrupts momentum. Conversion drops not because demand is weak, but because clarity and credibility break down at the decision point.

Most failures start with uncertainty. Missing specs, weak images, or vague shipping and return terms force buyers to guess. Guessing creates hesitation, especially for first-time customers.

Operational gaps leak into the page. Inaccurate stock status or unclear delivery timelines signal risk even if the product itself is strong. Buyers pause when fulfillment feels unreliable.

Conversion improves with alignment. When product pages reflect real inventory, realistic shipping, and clear post-purchase expectations, trust replaces doubt.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

A conversion killer is anything that interrupts momentum at the decision point. The most damaging factor is forcing buyers to think too hard when they are ready to act. Confusion kills intent faster than price.

Hidden friction is usually to blame. Cluttered layouts, unclear calls to action, or missing information slow buyers down at the worst moment. Each pause increases abandonment.

Operational disconnects amplify damage. When pricing, availability, or delivery details change unexpectedly, trust collapses instantly. Buyers do not wait for clarification.

Removing killers is about clarity. When the path to purchase is obvious and predictable, conversion friction disappears.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

Operations fall into chaos when growth outpaces control. The earliest sign is manual processes expanding faster than revenue, forcing teams to rely on spreadsheets, inboxes, and memory to keep the business running. As volume increases, small operational gaps multiply into missed costs, confusion, and constant firefighting.

Chaos usually starts quietly. Inbound freight is a common trigger because charges hit carrier accounts without anyone reconciling them back to supplier terms. Suppliers promise prepaid freight, invoices still land on FedEx or UPS, and no one has time to check every shipment. The cost is absorbed, margins slip, and the issue repeats.

As order volume grows, people become the system. When founders or senior operators act as the glue holding workflows together, the operation becomes fragile. Decisions bottleneck, errors get patched instead of fixed, and the team stays busy without getting ahead. Everyone is working harder, yet nothing feels stable.

The only way out is system-led control. Operations stabilize when rules are enforced automatically and exceptions are surfaced early. Instead of chasing problems after money is lost, systems catch issues in real time and give leadership clarity before chaos sets in.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Google Ads accounts overspend when spend controls are disconnected from profitability signals, allowing the platform to chase volume instead of outcomes. Budgets rise automatically, bids inflate, and campaigns keep spending even when marginal returns drop. Without tight guardrails, spend grows faster than contribution margin.

Most overspend starts with automation. Smart bidding reacts to short-term signals without understanding cash flow or unit economics. The system is rewarded for spending the budget, not protecting margin, and it will always take the path of least resistance.

Account structure makes it worse. When campaigns, keywords, and match types are loosely defined, wasted clicks hide inside “successful” performance. Spend looks justified on the surface while inefficiencies compound underneath.

Overspend stops when control is restored. Accounts that tie budgets and bids to profitability thresholds spend deliberately instead of automatically. That shift turns ads into a controlled growth lever, not a cash drain.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/paid-ads-management/].

Brands run out of inventory even with predictable sales because replenishment decisions are driven by gut feel instead of enforced systems. Forecasts exist, but ordering, lead times, and cash planning are disconnected. The result is late POs, rushed freight, and shelves going empty despite steady demand.

The first failure usually sits in lead times. Suppliers slip, inbound freight gets delayed, and no one recalculates reorder points when reality changes. Teams assume inventory is coming because it always has before, until it does not.

Manual tracking makes this worse. When inventory status lives in spreadsheets updated once a week, decisions are already outdated. By the time stockouts appear in reports, customers are already hitting backorder messages.

System-led inventory control changes the outcome. When reorder points, lead times, and demand are continuously reconciled, inventory stays aligned with reality instead of hope. Predictable sales only help if systems act on them early.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Contribution margin shows what a product actually contributes after variable costs are paid. It matters because revenue means nothing if each order leaves less money behind than expected. Ads, shipping, fees, and returns all hit contribution margin before profit ever exists.

Most brands look at gross margin and feel safe. Contribution margin exposes the truth by subtracting ad spend, fulfillment, and transaction costs per order. This is where hidden losses show up.

Operational leakage hits here first. Inbound freight surprises, carrier surcharges, and refund rates quietly eat contribution margin without triggering alarms. Revenue stays strong while cash weakens.

Brands that track contribution margin stay in control. When decisions are made at the contribution level, scaling becomes intentional instead of dangerous.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Break-even ROAS is the minimum return needed to avoid losing money on ads. It exists because not all revenue is profit once variable costs are removed. Without this number, ad decisions are guesses dressed as strategy.

The calculation starts with contribution margin. When you divide revenue by the percentage left after ads, shipping, fees, and returns, break-even ROAS becomes clear. Anything below it loses money.

Most brands never calculate it. They optimize for platform ROAS targets that ignore fulfillment and operational cost. Ads look efficient while margins collapse.

Break-even ROAS creates discipline. When spend is gated by this threshold, growth stops destroying profitability.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

E-Commerce Consulting

Strategic audits and operational optimization are designed to remove bottlenecks and increase profitability.

We analyze your full e-commerce ecosystem ads, websites, marketplaces, margins, and workflows and deliver a clear roadmap for scalable growth

Identify leaks. Optimize operations. Scale revenue.
$1,200 One-Time Fee

A comprehensive performance and operations review of your entire e-commerce business.

We don’t just look at ads — we analyze the systems, workflows, and profit drivers that determine whether your business actually scales sustainably.

Book Your Audit Now

What We Analyze:

Paid Ads & Funnel Flow

Identifying wasted spend, bottlenecks, and conversion opportunities.

Website & UX Friction

Pinpointing where users drop off and why.

Marketplace Performance

Reviewing listing quality, visibility, and optimization gaps.

Pricing & Margins

Evaluating product costs, ad spend, and real profitability.

Operational Workflows

Assessing fulfillment, shipping efficiency, and inventory flow.

What You Receive:

Comprehensive Audit Report

A detailed breakdown of performance, gaps, and opportunities.

Priority Action Roadmap

A clear 30/60/90-day plan ranked by impact vs. effort.

Strategy Walkthrough Call

A 60-minute 1-on-1 session to review findings and next steps.

Ongoing Growth Advisory

For brands that want hands-on strategic support beyond the audit.

After your roadmap is built, we offer ongoing advisory to help execute, optimize, and scale.

Schedule Consultation

Includes:

  • Monthly strategy sessions
  • KPI review & performance tracking
  • Operational optimization guidance
  • Scaling support for new products or markets

Custom monthly retainer based on scope.

Frequently asked questions

Product pages fail to convert when buyers cannot quickly understand value, trust the offer, or feel confident about delivery. Traffic arrives with intent, but confusion, missing information, or friction interrupts momentum. Conversion drops not because demand is weak, but because clarity and credibility break down at the decision point.

Most failures start with uncertainty. Missing specs, weak images, or vague shipping and return terms force buyers to guess. Guessing creates hesitation, especially for first-time customers.

Operational gaps leak into the page. Inaccurate stock status or unclear delivery timelines signal risk even if the product itself is strong. Buyers pause when fulfillment feels unreliable.

Conversion improves with alignment. When product pages reflect real inventory, realistic shipping, and clear post-purchase expectations, trust replaces doubt.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

A conversion killer is anything that interrupts momentum at the decision point. The most damaging factor is forcing buyers to think too hard when they are ready to act. Confusion kills intent faster than price.

Hidden friction is usually to blame. Cluttered layouts, unclear calls to action, or missing information slow buyers down at the worst moment. Each pause increases abandonment.

Operational disconnects amplify damage. When pricing, availability, or delivery details change unexpectedly, trust collapses instantly. Buyers do not wait for clarification.

Removing killers is about clarity. When the path to purchase is obvious and predictable, conversion friction disappears.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

Operations fall into chaos when growth outpaces control. The earliest sign is manual processes expanding faster than revenue, forcing teams to rely on spreadsheets, inboxes, and memory to keep the business running. As volume increases, small operational gaps multiply into missed costs, confusion, and constant firefighting.

Chaos usually starts quietly. Inbound freight is a common trigger because charges hit carrier accounts without anyone reconciling them back to supplier terms. Suppliers promise prepaid freight, invoices still land on FedEx or UPS, and no one has time to check every shipment. The cost is absorbed, margins slip, and the issue repeats.

As order volume grows, people become the system. When founders or senior operators act as the glue holding workflows together, the operation becomes fragile. Decisions bottleneck, errors get patched instead of fixed, and the team stays busy without getting ahead. Everyone is working harder, yet nothing feels stable.

The only way out is system-led control. Operations stabilize when rules are enforced automatically and exceptions are surfaced early. Instead of chasing problems after money is lost, systems catch issues in real time and give leadership clarity before chaos sets in.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Google Ads accounts overspend when spend controls are disconnected from profitability signals, allowing the platform to chase volume instead of outcomes. Budgets rise automatically, bids inflate, and campaigns keep spending even when marginal returns drop. Without tight guardrails, spend grows faster than contribution margin.

Most overspend starts with automation. Smart bidding reacts to short-term signals without understanding cash flow or unit economics. The system is rewarded for spending the budget, not protecting margin, and it will always take the path of least resistance.

Account structure makes it worse. When campaigns, keywords, and match types are loosely defined, wasted clicks hide inside “successful” performance. Spend looks justified on the surface while inefficiencies compound underneath.

Overspend stops when control is restored. Accounts that tie budgets and bids to profitability thresholds spend deliberately instead of automatically. That shift turns ads into a controlled growth lever, not a cash drain.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/paid-ads-management/].

Brands run out of inventory even with predictable sales because replenishment decisions are driven by gut feel instead of enforced systems. Forecasts exist, but ordering, lead times, and cash planning are disconnected. The result is late POs, rushed freight, and shelves going empty despite steady demand.

The first failure usually sits in lead times. Suppliers slip, inbound freight gets delayed, and no one recalculates reorder points when reality changes. Teams assume inventory is coming because it always has before, until it does not.

Manual tracking makes this worse. When inventory status lives in spreadsheets updated once a week, decisions are already outdated. By the time stockouts appear in reports, customers are already hitting backorder messages.

System-led inventory control changes the outcome. When reorder points, lead times, and demand are continuously reconciled, inventory stays aligned with reality instead of hope. Predictable sales only help if systems act on them early.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Contribution margin shows what a product actually contributes after variable costs are paid. It matters because revenue means nothing if each order leaves less money behind than expected. Ads, shipping, fees, and returns all hit contribution margin before profit ever exists.

Most brands look at gross margin and feel safe. Contribution margin exposes the truth by subtracting ad spend, fulfillment, and transaction costs per order. This is where hidden losses show up.

Operational leakage hits here first. Inbound freight surprises, carrier surcharges, and refund rates quietly eat contribution margin without triggering alarms. Revenue stays strong while cash weakens.

Brands that track contribution margin stay in control. When decisions are made at the contribution level, scaling becomes intentional instead of dangerous.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Break-even ROAS is the minimum return needed to avoid losing money on ads. It exists because not all revenue is profit once variable costs are removed. Without this number, ad decisions are guesses dressed as strategy.

The calculation starts with contribution margin. When you divide revenue by the percentage left after ads, shipping, fees, and returns, break-even ROAS becomes clear. Anything below it loses money.

Most brands never calculate it. They optimize for platform ROAS targets that ignore fulfillment and operational cost. Ads look efficient while margins collapse.

Break-even ROAS creates discipline. When spend is gated by this threshold, growth stops destroying profitability.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

STANDARD LISTING OPTIMIZATION

Professional listing copy designed to improve clarity, search relevance, and buyer conversion across Amazon, eBay, and major marketplaces.

We focus strictly on optimizing your product listing content, nothing bloated, nothing vague.

Choose how many listings you want optimized:

Up to 15 Listings
Up to 45 Listings
Up to 100 Listings
Talk to Sales

What’s Included in Every Listing:

  • Title rewrite
  • Bullet point rewrite
  • Product description rewrite
  • Up to 5 targeted keywords integrated
  • One structured rewrite per SKU

LARGE CATALOGS & CUSTOM WORK

For brands with large product catalogs or special requirements.

Talk to Sales

Ideal for:

  • 100+ listings
  • multi-marketplace catalogs
  • Ongoing optimization needs
  • Custom workflows
  • High-volume sellers
  • Index-Friendly Setup

Custom Services May Include:

  • Bulk listing optimization
  • Ongoing monthly refreshes
  • Publishing & go-live assistance
  • Advanced keyword research
  • Catalog strategy support

Custom pricing based on scope

Request Custom Quote

Scope Notes

  • One rewrite per listing included
  • Additional revisions billed separately
  • No category edits, A+ content, or compliance troubleshooting

Who This Is For

  • Brands launching new SKUs
  • Sellers refreshing outdated listings
  • Businesses scaling catalogs
  • Marketplace sellers who want professional, optimized copy

Frequently asked questions

Product pages fail to convert when buyers cannot quickly understand value, trust the offer, or feel confident about delivery. Traffic arrives with intent, but confusion, missing information, or friction interrupts momentum. Conversion drops not because demand is weak, but because clarity and credibility break down at the decision point.

Most failures start with uncertainty. Missing specs, weak images, or vague shipping and return terms force buyers to guess. Guessing creates hesitation, especially for first-time customers.

Operational gaps leak into the page. Inaccurate stock status or unclear delivery timelines signal risk even if the product itself is strong. Buyers pause when fulfillment feels unreliable.

Conversion improves with alignment. When product pages reflect real inventory, realistic shipping, and clear post-purchase expectations, trust replaces doubt.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

A conversion killer is anything that interrupts momentum at the decision point. The most damaging factor is forcing buyers to think too hard when they are ready to act. Confusion kills intent faster than price.

Hidden friction is usually to blame. Cluttered layouts, unclear calls to action, or missing information slow buyers down at the worst moment. Each pause increases abandonment.

Operational disconnects amplify damage. When pricing, availability, or delivery details change unexpectedly, trust collapses instantly. Buyers do not wait for clarification.

Removing killers is about clarity. When the path to purchase is obvious and predictable, conversion friction disappears.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

Operations fall into chaos when growth outpaces control. The earliest sign is manual processes expanding faster than revenue, forcing teams to rely on spreadsheets, inboxes, and memory to keep the business running. As volume increases, small operational gaps multiply into missed costs, confusion, and constant firefighting.

Chaos usually starts quietly. Inbound freight is a common trigger because charges hit carrier accounts without anyone reconciling them back to supplier terms. Suppliers promise prepaid freight, invoices still land on FedEx or UPS, and no one has time to check every shipment. The cost is absorbed, margins slip, and the issue repeats.

As order volume grows, people become the system. When founders or senior operators act as the glue holding workflows together, the operation becomes fragile. Decisions bottleneck, errors get patched instead of fixed, and the team stays busy without getting ahead. Everyone is working harder, yet nothing feels stable.

The only way out is system-led control. Operations stabilize when rules are enforced automatically and exceptions are surfaced early. Instead of chasing problems after money is lost, systems catch issues in real time and give leadership clarity before chaos sets in.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Google Ads accounts overspend when spend controls are disconnected from profitability signals, allowing the platform to chase volume instead of outcomes. Budgets rise automatically, bids inflate, and campaigns keep spending even when marginal returns drop. Without tight guardrails, spend grows faster than contribution margin.

Most overspend starts with automation. Smart bidding reacts to short-term signals without understanding cash flow or unit economics. The system is rewarded for spending the budget, not protecting margin, and it will always take the path of least resistance.

Account structure makes it worse. When campaigns, keywords, and match types are loosely defined, wasted clicks hide inside “successful” performance. Spend looks justified on the surface while inefficiencies compound underneath.

Overspend stops when control is restored. Accounts that tie budgets and bids to profitability thresholds spend deliberately instead of automatically. That shift turns ads into a controlled growth lever, not a cash drain.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/paid-ads-management/].

Brands run out of inventory even with predictable sales because replenishment decisions are driven by gut feel instead of enforced systems. Forecasts exist, but ordering, lead times, and cash planning are disconnected. The result is late POs, rushed freight, and shelves going empty despite steady demand.

The first failure usually sits in lead times. Suppliers slip, inbound freight gets delayed, and no one recalculates reorder points when reality changes. Teams assume inventory is coming because it always has before, until it does not.

Manual tracking makes this worse. When inventory status lives in spreadsheets updated once a week, decisions are already outdated. By the time stockouts appear in reports, customers are already hitting backorder messages.

System-led inventory control changes the outcome. When reorder points, lead times, and demand are continuously reconciled, inventory stays aligned with reality instead of hope. Predictable sales only help if systems act on them early.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Contribution margin shows what a product actually contributes after variable costs are paid. It matters because revenue means nothing if each order leaves less money behind than expected. Ads, shipping, fees, and returns all hit contribution margin before profit ever exists.

Most brands look at gross margin and feel safe. Contribution margin exposes the truth by subtracting ad spend, fulfillment, and transaction costs per order. This is where hidden losses show up.

Operational leakage hits here first. Inbound freight surprises, carrier surcharges, and refund rates quietly eat contribution margin without triggering alarms. Revenue stays strong while cash weakens.

Brands that track contribution margin stay in control. When decisions are made at the contribution level, scaling becomes intentional instead of dangerous.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Break-even ROAS is the minimum return needed to avoid losing money on ads. It exists because not all revenue is profit once variable costs are removed. Without this number, ad decisions are guesses dressed as strategy.

The calculation starts with contribution margin. When you divide revenue by the percentage left after ads, shipping, fees, and returns, break-even ROAS becomes clear. Anything below it loses money.

Most brands never calculate it. They optimize for platform ROAS targets that ignore fulfillment and operational cost. Ads look efficient while margins collapse.

Break-even ROAS creates discipline. When spend is gated by this threshold, growth stops destroying profitability.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

FOUNDATION

Best For: Local businesses that need Google Ads running properly and managed efficiently

Starts at

($399 / month)

Ad Spend Range: Up to $2,999/month

Buy Now
Talk to Sales

Includes:

  • Campaign setup & structured Search campaigns
  • High-intent keyword targeting
  • Conversion-focused ad copy
  • Basic conversion tracking (calls & forms required)
  • Negative keyword management
  • Monthly optimization
  • Monthly performance summary

GROWTH

Best For: Businesses focused on growing lead volume and improving ROI.
Ad Spend Range: $3,000–$11,999/month

Starts at

($950 / month)

Buy Now
Talk to Sales

Everything in Foundation, plus: 

  • Advanced campaign segmentation
  • Weekly optimization adjustments
  • Bid strategy improvements
  • Ongoing ad testing
  • Cost-per-lead & ROI analysis
  • Monthly strategy call

GROWTH PARTNERSHIP — Custom Pricing

Best For: Businesses spending $12,000+/month on running complex funnels.

Schedule Consultation

The Premium Solution: 

  • Full scaling strategy
  • Advanced tracking & analytics
  • Budget allocation optimization
  • Dedicated strategic oversight
  • (Discussed during consultation)

Frequently asked questions

Product pages fail to convert when buyers cannot quickly understand value, trust the offer, or feel confident about delivery. Traffic arrives with intent, but confusion, missing information, or friction interrupts momentum. Conversion drops not because demand is weak, but because clarity and credibility break down at the decision point.

Most failures start with uncertainty. Missing specs, weak images, or vague shipping and return terms force buyers to guess. Guessing creates hesitation, especially for first-time customers.

Operational gaps leak into the page. Inaccurate stock status or unclear delivery timelines signal risk even if the product itself is strong. Buyers pause when fulfillment feels unreliable.

Conversion improves with alignment. When product pages reflect real inventory, realistic shipping, and clear post-purchase expectations, trust replaces doubt.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

A conversion killer is anything that interrupts momentum at the decision point. The most damaging factor is forcing buyers to think too hard when they are ready to act. Confusion kills intent faster than price.

Hidden friction is usually to blame. Cluttered layouts, unclear calls to action, or missing information slow buyers down at the worst moment. Each pause increases abandonment.

Operational disconnects amplify damage. When pricing, availability, or delivery details change unexpectedly, trust collapses instantly. Buyers do not wait for clarification.

Removing killers is about clarity. When the path to purchase is obvious and predictable, conversion friction disappears.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

Operations fall into chaos when growth outpaces control. The earliest sign is manual processes expanding faster than revenue, forcing teams to rely on spreadsheets, inboxes, and memory to keep the business running. As volume increases, small operational gaps multiply into missed costs, confusion, and constant firefighting.

Chaos usually starts quietly. Inbound freight is a common trigger because charges hit carrier accounts without anyone reconciling them back to supplier terms. Suppliers promise prepaid freight, invoices still land on FedEx or UPS, and no one has time to check every shipment. The cost is absorbed, margins slip, and the issue repeats.

As order volume grows, people become the system. When founders or senior operators act as the glue holding workflows together, the operation becomes fragile. Decisions bottleneck, errors get patched instead of fixed, and the team stays busy without getting ahead. Everyone is working harder, yet nothing feels stable.

The only way out is system-led control. Operations stabilize when rules are enforced automatically and exceptions are surfaced early. Instead of chasing problems after money is lost, systems catch issues in real time and give leadership clarity before chaos sets in.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Google Ads accounts overspend when spend controls are disconnected from profitability signals, allowing the platform to chase volume instead of outcomes. Budgets rise automatically, bids inflate, and campaigns keep spending even when marginal returns drop. Without tight guardrails, spend grows faster than contribution margin.

Most overspend starts with automation. Smart bidding reacts to short-term signals without understanding cash flow or unit economics. The system is rewarded for spending the budget, not protecting margin, and it will always take the path of least resistance.

Account structure makes it worse. When campaigns, keywords, and match types are loosely defined, wasted clicks hide inside “successful” performance. Spend looks justified on the surface while inefficiencies compound underneath.

Overspend stops when control is restored. Accounts that tie budgets and bids to profitability thresholds spend deliberately instead of automatically. That shift turns ads into a controlled growth lever, not a cash drain.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/paid-ads-management/].

Brands run out of inventory even with predictable sales because replenishment decisions are driven by gut feel instead of enforced systems. Forecasts exist, but ordering, lead times, and cash planning are disconnected. The result is late POs, rushed freight, and shelves going empty despite steady demand.

The first failure usually sits in lead times. Suppliers slip, inbound freight gets delayed, and no one recalculates reorder points when reality changes. Teams assume inventory is coming because it always has before, until it does not.

Manual tracking makes this worse. When inventory status lives in spreadsheets updated once a week, decisions are already outdated. By the time stockouts appear in reports, customers are already hitting backorder messages.

System-led inventory control changes the outcome. When reorder points, lead times, and demand are continuously reconciled, inventory stays aligned with reality instead of hope. Predictable sales only help if systems act on them early.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Contribution margin shows what a product actually contributes after variable costs are paid. It matters because revenue means nothing if each order leaves less money behind than expected. Ads, shipping, fees, and returns all hit contribution margin before profit ever exists.

Most brands look at gross margin and feel safe. Contribution margin exposes the truth by subtracting ad spend, fulfillment, and transaction costs per order. This is where hidden losses show up.

Operational leakage hits here first. Inbound freight surprises, carrier surcharges, and refund rates quietly eat contribution margin without triggering alarms. Revenue stays strong while cash weakens.

Brands that track contribution margin stay in control. When decisions are made at the contribution level, scaling becomes intentional instead of dangerous.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Break-even ROAS is the minimum return needed to avoid losing money on ads. It exists because not all revenue is profit once variable costs are removed. Without this number, ad decisions are guesses dressed as strategy.

The calculation starts with contribution margin. When you divide revenue by the percentage left after ads, shipping, fees, and returns, break-even ROAS becomes clear. Anything below it loses money.

Most brands never calculate it. They optimize for platform ROAS targets that ignore fulfillment and operational cost. Ads look efficient while margins collapse.

Break-even ROAS creates discipline. When spend is gated by this threshold, growth stops destroying profitability.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

FOUNDATION

A clean, modern website is built to present your business professionally and make it easy for customers to contact you.

Starts at

$899

Buy Now
Talk to Sales

What’s Included:

  • Full 6-Page Website (Home, About, Contact + 3 Pages)
  • Professional Layout & Structure
  • Responsive Mobile Design
  • Conversion-Focused UX
  • Simple Navigation
  • 100% Website Ownership

Client Provides: 

  • Website Text & Images
  • Brand Assets & Examples

Available Add-ons: 



GROWTH

For businesses that need more pages, clearer organization, and a stronger long-term website structure.

Starts at

$1,599

Buy Now
Talk to Sales

Everything in Foundation, plus: 

  • Up to 10 Total Pages
  • Improved Site Architecture
  • SEO-Ready Structure (H1/H2, Internal Linking)
  • Enhanced Conversion Layout
  • Professional Content Flow
  • Index-Friendly Setup

Client Provides: 

  • Website Text & Images
  • Brand Assets & Examples

Available Add-ons: 



CUSTOM

CUSTOM PRICING A fully tailored website rebuilds designed around your goals, structure, and long-term growth.

Schedule Consultation

The Premium Solution: 

  • Full Website Rebuild
  • Pro Content & Messaging (We write it)
  • Full Technical SEO Setup
  • Conversion-Focused UX
  • Speed & Performance Tuning
  • Advanced Analytics Tracking

Best For: 

  • Established Companies
  • Ecommerce & Content Heavy Sites
  • Owners wanting a 100% Done-for-you solution

Frequently asked questions

Product pages fail to convert when buyers cannot quickly understand value, trust the offer, or feel confident about delivery. Traffic arrives with intent, but confusion, missing information, or friction interrupts momentum. Conversion drops not because demand is weak, but because clarity and credibility break down at the decision point.

Most failures start with uncertainty. Missing specs, weak images, or vague shipping and return terms force buyers to guess. Guessing creates hesitation, especially for first-time customers.

Operational gaps leak into the page. Inaccurate stock status or unclear delivery timelines signal risk even if the product itself is strong. Buyers pause when fulfillment feels unreliable.

Conversion improves with alignment. When product pages reflect real inventory, realistic shipping, and clear post-purchase expectations, trust replaces doubt.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

A conversion killer is anything that interrupts momentum at the decision point. The most damaging factor is forcing buyers to think too hard when they are ready to act. Confusion kills intent faster than price.

Hidden friction is usually to blame. Cluttered layouts, unclear calls to action, or missing information slow buyers down at the worst moment. Each pause increases abandonment.

Operational disconnects amplify damage. When pricing, availability, or delivery details change unexpectedly, trust collapses instantly. Buyers do not wait for clarification.

Removing killers is about clarity. When the path to purchase is obvious and predictable, conversion friction disappears.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/web-design-and-development/].

Operations fall into chaos when growth outpaces control. The earliest sign is manual processes expanding faster than revenue, forcing teams to rely on spreadsheets, inboxes, and memory to keep the business running. As volume increases, small operational gaps multiply into missed costs, confusion, and constant firefighting.

Chaos usually starts quietly. Inbound freight is a common trigger because charges hit carrier accounts without anyone reconciling them back to supplier terms. Suppliers promise prepaid freight, invoices still land on FedEx or UPS, and no one has time to check every shipment. The cost is absorbed, margins slip, and the issue repeats.

As order volume grows, people become the system. When founders or senior operators act as the glue holding workflows together, the operation becomes fragile. Decisions bottleneck, errors get patched instead of fixed, and the team stays busy without getting ahead. Everyone is working harder, yet nothing feels stable.

The only way out is system-led control. Operations stabilize when rules are enforced automatically and exceptions are surfaced early. Instead of chasing problems after money is lost, systems catch issues in real time and give leadership clarity before chaos sets in.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Google Ads accounts overspend when spend controls are disconnected from profitability signals, allowing the platform to chase volume instead of outcomes. Budgets rise automatically, bids inflate, and campaigns keep spending even when marginal returns drop. Without tight guardrails, spend grows faster than contribution margin.

Most overspend starts with automation. Smart bidding reacts to short-term signals without understanding cash flow or unit economics. The system is rewarded for spending the budget, not protecting margin, and it will always take the path of least resistance.

Account structure makes it worse. When campaigns, keywords, and match types are loosely defined, wasted clicks hide inside “successful” performance. Spend looks justified on the surface while inefficiencies compound underneath.

Overspend stops when control is restored. Accounts that tie budgets and bids to profitability thresholds spend deliberately instead of automatically. That shift turns ads into a controlled growth lever, not a cash drain.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/paid-ads-management/].

Brands run out of inventory even with predictable sales because replenishment decisions are driven by gut feel instead of enforced systems. Forecasts exist, but ordering, lead times, and cash planning are disconnected. The result is late POs, rushed freight, and shelves going empty despite steady demand.

The first failure usually sits in lead times. Suppliers slip, inbound freight gets delayed, and no one recalculates reorder points when reality changes. Teams assume inventory is coming because it always has before, until it does not.

Manual tracking makes this worse. When inventory status lives in spreadsheets updated once a week, decisions are already outdated. By the time stockouts appear in reports, customers are already hitting backorder messages.

System-led inventory control changes the outcome. When reorder points, lead times, and demand are continuously reconciled, inventory stays aligned with reality instead of hope. Predictable sales only help if systems act on them early.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Contribution margin shows what a product actually contributes after variable costs are paid. It matters because revenue means nothing if each order leaves less money behind than expected. Ads, shipping, fees, and returns all hit contribution margin before profit ever exists.

Most brands look at gross margin and feel safe. Contribution margin exposes the truth by subtracting ad spend, fulfillment, and transaction costs per order. This is where hidden losses show up.

Operational leakage hits here first. Inbound freight surprises, carrier surcharges, and refund rates quietly eat contribution margin without triggering alarms. Revenue stays strong while cash weakens.

Brands that track contribution margin stay in control. When decisions are made at the contribution level, scaling becomes intentional instead of dangerous.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

Break-even ROAS is the minimum return needed to avoid losing money on ads. It exists because not all revenue is profit once variable costs are removed. Without this number, ad decisions are guesses dressed as strategy.

The calculation starts with contribution margin. When you divide revenue by the percentage left after ads, shipping, fees, and returns, break-even ROAS becomes clear. Anything below it loses money.

Most brands never calculate it. They optimize for platform ROAS targets that ignore fulfillment and operational cost. Ads look efficient while margins collapse.

Break-even ROAS creates discipline. When spend is gated by this threshold, growth stops destroying profitability.

Want to identify and fix the operational bottlenecks hurting your margins? [https://modonix.com/e-commerce-consulting/].

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