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MER tracks how well your marketing investments convert into sales.

It represents how much money your company is losing over time once revenue is factored in.

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Maximize Ad Profits! Break Even with Our ROAS Calculator.

Boost Growth! Use our Profit Margin Calculator.

Simplify Ad Metrics: Free ACoS ↔ ROAS Calculators

MER tracks how well your marketing investments convert into sales.

It represents how much money your company is losing over time once revenue is factored in.

Elevate Your eCommerce Game with Free Tools!
Definition:Understand your company’s financial sustainability by calculating your net burn rate—the true pace at which your business is consuming cash after revenue is factored in.
This tool helps startups, small businesses, and finance teams evaluate how long their cash reserves will last and make smarter decisions about costs, growth, and fundraising.
Net Burn Rate measures how much money your company is losing each month after accounting for revenue. It’s a crucial metric for startups and growth-stage businesses that need to monitor cash sustainability.
The formula is simple:
Net Burn = Total Expenses – Total Revenue
If expenses exceed revenue, you have a positive net burn (cash outflow). If revenue exceeds expenses, you may have a negative net burn—meaning you’re cash-flow positive.
Gross Burn:
Net Burn:
Investors and operators alike use net burn rate to assess financial health. It answers questions like:
A high net burn rate may indicate aggressive growth or inefficiencies. A sustainable or negative net burn suggests operational discipline and strong revenue.
Net Burn ties directly into runway—the number of months you can operate before running out of cash.
Formula: Runway = Cash on Hand ÷ Net Burn
Example: If you have $1,200,000 in cash and a net burn of $100,000 per month, runway = 12 months. This means you can survive for a year before needing new revenue, cost reductions, or investment.
Best practice: Maintain at least 12–18 months of runway to give flexibility for market shifts or fundraising cycles.
Example 1: Startup with Revenue
Monthly Expenses: $150,000
Monthly Revenue: $50,000
Net Burn: 150,000 – 50,000 = $100,000
Runway: If cash reserves = $600,000 → runway = 6 months
Example 2: Scale-up with Strong Sales
Monthly Expenses: $500,000
Monthly Revenue: $600,000
Net Burn: 500,000 – 600,000 = –$100,000 (negative burn)
This company is cash-flow positive, generating $100,000 surplus monthly.
Example 3: Aggressive Growth Stage
Monthly Expenses: $1,200,000
Monthly Revenue: $400,000
Net Burn: $800,000
Cash = $4,000,000 → runway = 5 months
Investors use burn rate to assess risk. Typical expectations:
Too high a burn rate can reduce negotiating power with investors, while too low may indicate underinvestment in growth.
While net burn is a vital metric, it has limitations:
Always interpret burn rate alongside other financial KPIs.
Monthly is typical, but weekly monitoring may be useful for fast-scaling startups.
Gross burn shows total expenses, net burn factors in revenue. Net burn is more realistic for sustainability.
That means you are cash-flow positive, generating more revenue than expenses—an ideal position.
Ready to understand your cash runway and sustainability? Use the Net Burn Rate Calculator today and gain clarity on your financial health.