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MER tracks how well your marketing investments convert into sales.

It represents how much money your company is losing over time once revenue is factored in.

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Maximize Ad Profits! Break Even with Our ROAS Calculator.

Boost Growth! Use our Profit Margin Calculator.

Simplify Ad Metrics: Free ACoS ↔ ROAS Calculators

MER tracks how well your marketing investments convert into sales.

It represents how much money your company is losing over time once revenue is factored in.

Elevate Your eCommerce Game with Free Tools!
Definition:Understand how efficiently your business is managing its inventory. This tool calculates your inventory turnover ratio—the number of times you sell and replace inventory in a given period.
A higher turnover suggests efficient sales and lean inventory, while a lower turnover highlights potential overstocking or weak demand.
Use this calculator to gain insights into cash flow, supply chain health, and operational efficiency.
Inventory turnover ratio is a key financial metric showing how many times a company sells and replenishes its inventory during a period (usually a year). It reflects sales performance, demand forecasting accuracy, and supply chain efficiency.
Formula:
Inventory Turnover = Cost of Goods Sold (COGS) ÷ Average Inventory
Where:
Some variations use Sales instead of COGS, but COGS is more accurate.
Inventory turnover is crucial because it shows how well you’re using your inventory to generate sales. A higher turnover means faster sales cycles and less capital tied up in unsold stock. A lower turnover indicates slow-moving items, excess holding costs, or weak demand.
Benefits of monitoring inventory turnover include:
DSI is another way to express turnover, showing how many days on average inventory sits before being sold.
Formula:
DSI = (Average Inventory ÷ COGS) × 365
Or equivalently:
DSI = 365 ÷ Inventory Turnover
Example: If turnover = 8, then DSI = 365 ÷ 8 ≈ 45.6 days.
Example 1: Retail Business
COGS = $500,000
Beginning Inventory = $100,000, Ending Inventory = $150,000
Average Inventory = (100,000 + 150,000) ÷ 2 = $125,000
Inventory Turnover = 500,000 ÷ 125,000 = 4.0
Interpretation: The business cycles through inventory 4 times per year.
Example 2: Manufacturing Firm
COGS = $2,000,000
Beginning Inventory = $400,000, Ending Inventory = $600,000
Average Inventory = $500,000
Turnover = 2,000,000 ÷ 500,000 = 4.0
DSI = 365 ÷ 4 = ~91 days
Example 3: Grocery Store
COGS = $1,000,000
Beginning Inventory = $50,000, Ending Inventory = $70,000
Average Inventory = $60,000
Turnover = 1,000,000 ÷ 60,000 ≈ 16.7
DSI ≈ 22 days — indicating very fast inventory movement.
Inventory turnover varies widely by industry:
High turnover is good if it doesn’t cause stockouts, while low turnover may signal overstocking or weak sales.
It doesn’t differentiate between profitable and unprofitable sales.
Industry context is vital—ratios can’t be compared directly across industries.
Seasonal spikes can distort results if average inventory isn’t used.
Ratio alone doesn’t reveal root causes of inefficiency—it must be paired with deeper analysis.
It depends on your industry. Grocery may see 15–20, apparel 5–8, machinery 1–3.
COGS is more accurate since it reflects cost, while Sales may inflate results.
At least quarterly, though monthly tracking helps identify early inefficiencies.
Want clearer insight into your supply chain? Use the Inventory Turnover Rate Calculator to measure efficiency and plan better purchasing, forecasting, and cash flow.